Praise

“The practical advice in this book is invaluable and timely. This is a book every high tech entrepreneur must
own.”

- Bhanu Sharma, Entrepreneur In Residence, Adobe Systems

“This book is terrific. It delivers practical “I can use this today” frameworks which will help any
entrepreneur or executive be more effective.”

- Michael Zimmerman Principal, Technology Venture Partners

“What I have learned in your classes and in ‘Winners Take All’ has been helping me in project after project after project. I recently built a product that already generates $80 Million in annual sales by following most of the
rules that you outlined and by sticking with the decision process you recommend.”

- Stoyan Kenderov, Director of Product Strategy, Amdocs

“Tony Seba’s ‘Winners Take All’ is a thoughtful and practical book suitable for both experienced
practitioners and aspiring entrepreneurs. His fundamental rules, each coupled with relevant and engaging
cases, provide not only a helpful framework for addressing many of the challenges faced by today’s high”

- Kevin Steinberg, Chief Operating Officer, World Economic Forum USA, Inc.

“This [book] has many applications for projects and products within the world of healthcare and
healthcare technology. And of course any of those of you reading this who are thinking about developing
new products for sale to the healthcare industry will have to take the marketing rules deeply to heart”

- Matthew Holt, The Health Care Blog

“Tony Seba is an unbelievably inspiring and passionate speaker and a terrific lecturer. He has a gift for
reducing complex things to their very essence and making them accessible to everyone.”

- Sophie Wawrzyniak, Senior Business Analyst, Williams Sonoma, Inc.

“Your speech was the highlight of the conference. You were funny, intense and knowledgeable and really
got the conference in the right groove from the start”

- Selim Akkoc, Treasurer, TABCon

“It was without a doubt the most intense and valuable two days of learning that I have ever participated
in. I have already started your methods to the challenges our company is facing.”

- Rory Geoghegan, Director of Sales and Marketing, ADinstruments Pty Ltd.

“The best 2-day course I have ever attended!”

- Alex Van Dijk, Sales and Marketing Manager, RML Automation

“If you are an entrepreneur or high tech professional you owe it to yourself to take Tony’s strategy
workshop and get his book.”

- Richard Gill, CEO, Cyberglue Software Ltd

“Great entrepreneurs emulate where they can and innovate where they must. By collecting most of the
Morgenthaler or any other topflight venture capital firm looks for-and often fails to see-in the many
business plans that cross our desks.”

Ken Gullicksen, Partner, Morgenthaler Ventures

“What a great book! The clear concepts and current examples rooted in the streets of Silicon Valley make
this book instantly usable by entrepreneurs, CEOs and marketing managers. I’m sure it will go on to
become a classic for practitioners/entrepreneurs and required reading in high tech courses everywhere.”

Raj Bapna, CEO, Bangalore Tech Group

“Taking this class changed my career. ”

- Andrew Mitchell