Stanford CSP BUS47 – Strategic Marketing of High Tech and Cleantech- Spring 2012 – Lecture Videos

Here are the videos of the lectures for my Stanford BUS47 spring 2012 course. Use the slideshare presentation below and the Course Syllabus to navigate the course and for guidance and additional reading material. The textbook is “Winners Take All – Nine Fundamental Rules of High Tech Strategy”.

Enjoy!

The Whole Product
Strategic Positioning
Market Segmentation
Targeting
Market Size – Total Available Market
Diffusion of Innovations
Product Categories (vs Technology Innovation)
The Technology Adoption Lifecycle – Category Adoption Lifecycle
Information Economics – Key Concepts
Strategy through the Technology Adoption Lifecycle – Category Adoption Lifecycle (Part 1 of 2)
Strategy through the Technology Adoption Lifecycle – Category Adoption Lifecycle (Part 2 of 2)
Partnership Strategy
Distribution Channel Strategy
Strategic Pricing Strategy
Branding Strategy
Case Study: Nokia’s Burning Platform – Did CEO Elop make the right or wrong decision with Microsoft Phone OS?
Promotion Strategy